It was not happy to realize that kindle fire does not allow access to android market place. Probably this is a well thought out marketing strategy of Amazon, but if you're tired of keep being redirected to "can not find app" message and don't want to root your kindle, keep reading :)
The default kindle fire browser (Silk) redirects all android market links to amazon app store. After googling a little bit, idea of getting another browser and using that to access android market seemed like to be a smart way. I tried accessing via dolphin - but failure, still redirect to amazon app store (btw - give a try to dolphin if you haven't done yet, it is a pretty cool browser.). So I'm left with the last option, sideloading apps through third parties such as freewarelovers.com and getjar.com. Just search for the apps online, download the apk file, and click on it to install. Before installing, make sure "allow applications from unknown sources" option is enabled through Settings->Device.